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Biosocial theorists have proposed three interrelated levels of explanation-evolutionary, neuroscientific, and genetic.
Lifestyle Traits
Refers to the habits, attitudes, tastes, moral standards, economic level, etc., that together constitute the mode of living of an individual or group.
B₂B Buying Situations
Circumstances or scenarios in which businesses purchase goods or services from other businesses.
New Buy
A buying situation in which a business customer is purchasing a product for the very first time.
Modified Repurchase
A buying situation where a customer is making a repeat purchase but with changes in requirements or suppliers.
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