Which Theoretical Perspective Argues That Media Consumption Often Produces Passivity

question 30

Multiple Choice

Which theoretical perspective argues that media consumption often produces passivity in an audience?

• A) Social power theory
• B) Culture power theory
• C) Media power theory
• D) Audience power theory

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Definitions:

You-attitude

A communication style focused on addressing the needs, interests, and concerns of the audience rather than the speaker.

You-attitude

A communication style focused on the receiver's needs and perspectives, emphasizing you instead of I or we.

Reader Benefit

The advantage or valuable information a reader gains from engaging with a text.

Letter of Congratulations

A written message expressing praise and good wishes for an achievement or important event in someone's life.