Which Theoretical Perspective Argues That Audience Members Are Like Mindless

question 18

Multiple Choice

Which theoretical perspective argues that audience members are like mindless sheep who absorb any messages given to them?

• A) Social power theory
• B) Media power theory
• C) Culture power theory
• D) Audience power theory

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Definitions:

Information Search

The process by which individuals gather data and details about a product or service before making a purchase decision.

Evaluative Criteria

Standards or benchmarks that are used to judge the quality or value of something, often applied in decision-making processes or assessments.

Objective Attributes

Measurable or factual features of a product or service, such as size, weight, or speed, which can be directly observed and quantified.

Subjective Attributes

Characteristics or features of a product or service that are based on personal opinions, tastes, or feelings rather than objective measures.