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Discuss the Process and Possible Results of Mediation

question 36

Essay

Discuss the process and possible results of mediation.


Definitions:

Market Penetration

The strategy of selling more of a product or service to the existing market to increase its market share.

Cross Selling

The practice of selling additional products or services to existing customers, often related to their previous purchases to enhance customer value.

Converting Nonbuyers

The process of persuading individuals who have not previously purchased a product or service to make a purchase.

New Applications

The novel uses or markets for existing products or technologies, often leading to innovation and expansion of business opportunities.

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