Examlex
The most representative member of a group or a category is known as a ______.
Distribution Intensity
The level of market coverage of a product, ranging from intensive, selective to exclusive distribution.
Selective Distribution
A distribution strategy where a product is sold at select outlets to maintain its image and high-quality perception.
Intensive Distribution
A strategy where a product is made available in as many outlets as possible, maximizing visibility and accessibility to consumers.
Exclusive Distribution
A level of distribution density whereby only one retailer in a specific geographic area carries the firm’s products.
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