According to Conversion Theory, When People Hear a Persuasive Argument

question 17

Multiple Choice

According to conversion theory, when people hear a persuasive argument from a majority source, they are more likely to ______.

• A) use the central route
• B) employ systematic processing
• C) employ heuristic processing
• D) experience cognitive dissonance

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Definitions:

Efficient

The quality of achieving maximum productivity with minimum wasted effort or expense.

Effective

Producing the desired result or effect with efficiency.

IM

Short for Instant Messaging, a method of sending real-time messages over the internet between two or more people.

User Authentication

A security process that verifies the identity of a user before granting access to a system or application.