Grush and Colleagues (1978) Have Demonstrated the Powerful Effects of Familiarity

question 16

Multiple Choice

Grush and colleagues (1978) have demonstrated the powerful effects of familiarity. They found that in 83% of cases, the successful candidate in the 1972 congressional primaries in the United States could be predicted by the amount of media exposure they received. This demonstrates which of the following theories or effects?

• A) the privacy regulation theory
• B) the matching hypothesis
• C) the reciprocity principle
• D) the mere exposure effect

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Definitions:

Word Choice

The selection of words in speaking or writing, which greatly affects the effectiveness and clarity of the communication.

Potential Questions

Refers to inquiries that could be asked or considered, often in anticipation of a discussion, interview, meeting, or research.

Small Talk

Informal conversation about everyday, non-controversial topics that is often used to build rapport or fill social interaction gaps.

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