The Process by Which People Control Their Level of Contact

question 10

Multiple Choice

The process by which people control their level of contact with others in order to keep it stable and as close as possible to the desired level is known as ______.

• A) homeostasis
• B) dialectic principle
• C) optimisation principle
• D) equilibrium

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Definitions:

Omnichannel

A multi-channel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online from a mobile device, a laptop, or in a brick-and-mortar store.

Motor Transport

Concerns the use of motor vehicles for transporting goods and passengers over land.

Pull Strategy

A marketing strategy that aims to create demand at the consumer level, encouraging the product to be "pulled" through the distribution channels.

Hybrid Strategy

A competitive approach that combines elements of both cost leadership and differentiation strategies to serve customers.