Equity Theory Suggests a Relationship Is Most Likely to Be

question 26

Multiple Choice

Equity theory suggests a relationship is most likely to be successful when each partner ______.

• A) feels that the they receive more from the relationship than they give
• B) feels that they give more to the relationship then they get
• C) believes their ratio of inputs to outputs is equal
• D) feels the benefits of the relationship outweigh the costs

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Definitions:

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Price reductions offered during certain times of the year to stimulate sales during off-peak seasons.

Channel Members

Entities involved in the process of moving products or services from the manufacturer to the end consumer, such as wholesalers, retailers, or distributors.

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A brand of topical lip balm produced to moisturize, heal, and protect dry or chapped lips.

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The process of determining the selling price of a product or service, based on factors such as cost, demand, and competitive prices.