The Elaboration Likelihood Model Claims That

question 25

Multiple Choice

The elaboration likelihood model claims that

• A) listeners use both central and peripheral routes to persuasion
• B) the peripheral route to persuasion is most frequently used by those individuals with little or no direct personal experience with an issue or problem presented
• C) central processing is what skeptics do when presented with a persuasive message
• D) all of the above

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Definitions:

Experimental Group

The participants in an experiment who receive the drug or other treatment under study—that is, those who are exposed to the change that the independent variable represents.

Placebo Effect

A phenomenon in which a person experiences a physiological or psychological improvement after being given a treatment with no therapeutic value.

Anxiety Disorder

A category of mental health diagnoses that lead to excessive nervousness, fear, apprehension, and worry.

Independent Variable

The variable in an experiment that is manipulated to see if it causes an effect on some other variable.