Ways to Gain Attention in the Introduction to Your Speech

question 15

Multiple Choice

Ways to gain attention in the introduction to your speech include

• A) beginning with a direct statement such as "My topic is . . ."
• B) using a familiar statement everyone has heard often
• C) asking a rhetorical question
• D) none of the above

Recognize cost focus and differentiation focus strategies and their targeting of specific market segments.

Discern between strategies based on the scope of competitive advantage and market targeting.

Analyze the importance of combining competitive scope with either a cost or differentiation emphasis.

Apply the concepts of generic business strategies to modern examples and assess their efficacy.

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Definitions:

Base Compensation

The initial salary or wage provided to an employee not including any extra benefits such as bonuses or commissions.

Recency Bias

A cognitive bias that gives undue weight to recent events or information when making decisions.

Critical-Incident Technique

Critical-Incident Technique is a qualitative research method used to collect and analyze incidents which are perceived as particularly significant by participants, often to improve service or performance.

Qualified Workforce

A group of employees who possess the necessary skills, education, and experience required for their respective positions.