How Does Micro-Targeting Work? Explain the Steps and Assess the Success

question 11

Essay

How does micro-targeting work? Explain the steps and assess the success and desirability or problems related to these kinds of strategic tactics.

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Definitions:

International Employees

Employees who are working in a country that is different from their country of origin, often implying varied legal, cultural, and language considerations.

Sources of Reinforcement

The origins or methods through which behaviors are encouraged or strengthened, often used in the context of motivation and behavioral psychology.

Cross-cultural Training (CCT)

Training programs aimed at preparing individuals to effectively interact and work with people from different cultural backgrounds.

Benefits

Forms of value, other than payment, that are provided to the employee in return for their contribution to the organization, such as healthcare, retirement plans, and paid time off.