There Is Empirical Evidence for a Reciprocal Relationship Between Negative

question 2

True/False

There is empirical evidence for a reciprocal relationship between negative political advertising and negative campaign news coverage.

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Definitions:

Sometimes-Opponent-Process Theory

A theory suggesting emotional reactions are followed by opposite emotional states; initially applied to psychological explanations of drug addiction.

Unconditioned Stimulus

A stimulus that naturally triggers a response without the need for prior learning.

Unconditioned Responses

Automatic, reflexive reactions to specific stimuli that are not learned, such as jerking your hand away from a hot surface.

UCS Cortical Center

A hypothetical or proposed brain area responsible for processing unconditioned stimuli, which automatically trigger reflexive responses.