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What Are the Two Key Factors That Influence Media Performance

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What are the two key factors that influence media performance?


Definitions:

Large-scale Change

Significant modifications in organizational processes, practices, or structures, aiming to achieve a substantial improvement in performance.

Initiated

The state of having begun or started something, often referring to projects, actions, or processes.

Top Management

The highest level of executives in an organization, including titles such as CEO, CFO, and others, responsible for overall strategy and policy.

Challenging Yet Believable

Tasks or goals that are difficult and stretch abilities but still within the realm of achievability.

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