The Authors Estimate That the Hispanic Segment of the Population

question 69

Multiple Choice

The authors estimate that the Hispanic segment of the population will continue to grow to about ______ of the total in 2050.

• A) 20%
• B) 30%
• C) 40%
• D) 50%

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Definitions:

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones due to their trust and satisfaction with the brand.

Rewards Program

A marketing strategy designed to encourage customer loyalty by offering incentives, such as points, gifts, or discounts, for frequent or sizable purchases.

Marketing Strategy

a company's plan designed to promote products or services to reach a specific target market, involving decisions on product, price, place, and promotion.

Frequent Purchases

Transactions that occur regularly over a period, often for everyday goods or services that require replenishment or constant demand.