Which of the Following Is Credited as the Ultimate Action

question 37

Multiple Choice

Which of the following is credited as the ultimate action that thwarted a potential terrorist attack in New York City in May 2010?

• A) professional and quick response of local law enforcement
• B) ineptitude of the would-be terrorist
• C) poor weather conditions that prevented many people from being in the location at the time of the intended attack
• D) a concerned citizen speaking up and reporting a suspicious vehicle to law enforcement

Identify the elements of the service marketing mix and how they differ from traditional product marketing.

Acknowledge the significance of managing the physical environment in shaping customer perceptions of services.

Realize the impact of promotion methods, including public service announcements, in services marketing.

Understand the process of internal marketing and its necessity before targeting customers.

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Definitions:

Ledger Accounts

Individual records that provide in detail the transactions associated with a company's assets, liabilities, equity, revenue, and expenses.

Trial Balance

A bookkeeping report that lists the balances of all ledgers in two columns, debits and credits, ensuring that total debits equal total credits.

Debit

An accounting entry that increases asset or expense accounts, or decreases liability, equity, or revenue accounts.

Credit

An accounting entry on the right side of an account ledger, recording increases in liabilities, equity, and revenue, or decreases in assets and expenses.