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What is diagonal similarity?
Complementary Brands
Brands that offer products or services that enhance or are necessary for the use of another product, creating mutual demand.
Increase Profits
The action or strategy aimed at boosting a company's earnings above its current levels.
Substitutable Product
A product that can be replaced or substituted with another product by consumers, often due to similar functions or characteristics.
Insensitive
Describes a reaction or response that does not change significantly despite changes in external conditions or stimuli.
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