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How is emergent leadership in virtual groups different from face-to-face groups?
Functional Strategies
Specific tactics and plans developed within each of a company's functional areas, like marketing or finance, to support the overall business strategy.
Mission Statement
A concise statement that defines the core purpose, direction, and values of an organization, guiding its strategic decisions and actions.
Organization's Purpose
Defines the overarching reason for an organization's existence, encompassing its mission, vision, and objectives.
Experience Differentiation
A marketing strategy that focuses on creating distinctive and memorable experiences for consumers to build loyal relationships and differentiate from competitors.
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