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Jillian and Carly Are Organizing a Sorority Mixer, but Decide

question 2

Multiple Choice

Jillian and Carly are organizing a sorority mixer, but decide they would prefer it if no one over a size 4 attended that mixer to make sure the party conveyed the attractiveness of their chapter. Jillian and Carly are engaging in ______.


Definitions:

Stakeholder Code

A set of guidelines or principles designed to manage relationships and communications with individuals or groups having an interest in an organization's activities.

Mission Statement

A short declaration that outlines an organization's purpose, objectives, and approach in serving its stakeholders.

American Marketing Association

An organization for individuals engaged in marketing, both practitioners and academics, on a global scale.

Statement of Ethics

A formal document outlining the ethical guidelines and principles that a company or organization commits to uphold.

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