Selective Perception Is Best Described as ______

question 42

Multiple Choice

Selective perception is best described as ______.

• A) choosing to see and hear information based on personal relevance
• B) concentrating on one part of the environment while not paying attention to the rest
• C) exposing oneself to values and beliefs that are similar to one's own
• D) retaining information from one's past

---

Definitions:

Customer Retention

The activities and actions companies take to reduce the number of customer defections and to encourage customers to continue using their services or products.

Profitable Marketing Strategy

A plan for marketing products or services that focuses on generating significant profit margins and return on investment.

Cash Cow

A product, service, or business unit that generates significantly more money than it costs to maintain, often providing the funding necessary to support other business activities.

Question Mark

In the context of business, a Question Mark refers to products in the Boston Consulting Group matrix that have low market share in high-growth markets, indicating uncertainty.