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What Is the Difference Between a Digital Native and a Digital

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What is the difference between a digital native and a digital immigrant?


Definitions:

Advertisers

Entities that promote products, services, or ideas to potential consumers through various media channels.

Demographic Profile

A statistical representation of the characteristics of a population, such as age, gender, income, and education levels.

Middle-Class Consumers

Refer to individuals within the socio-economic grouping characterized by moderate income levels, who are often targeted by marketers for their purchasing power.

Endowment

A donation made to an institution or organization that is invested to generate income, where the principal remains intact.

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