Explain the Communication as Social Construction Metaphor

question 59

Essay

Explain the Communication as Social Construction metaphor. Provide an example of the power of communication as seen through this metaphorical lens.

Relate buying decisions to customer involvement and provide examples.

Comprehend the levels of need awareness in the buying process.

Describe effective sales presentation techniques including the FAB selling technique.

Understand the stages of the consumer buying decision process.

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Definitions:

External Reward

A reward that comes from outside an individual, such as money, praise, or awards, used to motivate behavior.

Activity Pursuit

The involvement and engagement in tasks or activities that are aimed at achieving specific goals or fulfilling interests.

Intrinsic Motivation

The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.

Intrinsic Motivation

The drive to engage in an activity for its own sake, rather than for an external reward or outcome.