What Strategy Did Yale Professors Sherif and Hovland (1961) Develop

question 20

Multiple Choice

What strategy did Yale professors Sherif and Hovland (1961) develop that maintains that individuals can be persuaded on a topic by being convinced to accept changes that are close to their already held beliefs?

• A) human judgment theory
• B) human change theory
• C) social change theory
• D) social judgment theory

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Definitions:

Dividend

A portion of a company's earnings that is paid to shareholders, typically on a quarterly basis.

NPV Projects

Projects evaluated based on Net Present Value, a method to assess the profitability of investments by discounting future cash flows.

Excess Cash

The amount of cash held by a company that exceeds what is needed for day-to-day operations and short-term obligations.