Instead of Asking Your Audience to Adopt the Big-Picture Purpose

question 96

True/False

Instead of asking your audience to adopt the big-picture purpose, you can ask them to make small changes in their behavior. This is an example of micro changes.

---

Definitions:

Earnings Before Interest And Taxes

Also known as EBIT, it measures a company's profitability before deducting interest and income tax expenses.

Depreciation Expense

Spreading out the price of a tangible asset over the period it can be used.

Variable Cost

The costs that vary directly with the level of production or with the volume of services provided.

Fixed Cost

Expenses that remain constant for a company regardless of its level of production or sales volume, such as leases and managerial salaries.