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What Is the Social Judgment Theory (SJT), Developed by Sherif

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Essay

What is the social judgment theory (SJT), developed by Sherif and Hovland (1961)? Explain how this strategy is used to achieve persuasion.


Definitions:

Personnel

Employees or staff members working within an organization or a specific project.

Office Supplies

Items and materials used in offices for the purpose of maintaining or improving the efficiency and productivity of operations.

Cost Feasibility

An analysis to determine if the financial aspects of a project or plan are viable and sustainable.

Monetary Costs

The explicit costs associated with a transaction, investment, or activity, usually quantifiable in terms of money.

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