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Paul Offers Webinars on How Small-Business Owners Can Use Search

question 68

Multiple Choice

Paul offers webinars on how small-business owners can use search engine optimization to build their businesses. His webinars feature both live video of him presenting and a slide presentation to simulate the experience his audience members would have if there were with him in person. This method of presentation is called a ______.


Definitions:

Required Return

The minimum expected return an investor seeks on an investment, considering the risk associated with it.

Contribution Margin

The amount by which sales revenue exceeds variable costs, indicating how much revenue is contributing to fixed costs and profit.

Annual Fixed Costs

The total of all business expenses that are constant and do not change with the level of goods or services produced within a given time period, typically a year.

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