Gavin Found a Clever Quotation the Day of His Speech

question 24

Multiple Choice

Gavin found a clever quotation the day of his speech and began with it as his attention getter. This would be advisable only if the quotation was ______.

• A) funny
• B) related to his topic
• C) from a familiar source
• D) explained sufficiently

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Definitions:

Derived Demand

The demand for a good or service that arises from the demand for another good or service, for example, the demand for steel being driven by the demand for automobiles.

Noncustomers

Individuals or entities that are currently not purchasing or using a company's products or services but could potentially be converted into customers.

Direct Competitor

Entities that offer the same or similar products or services within the same market space and vie for the same potential customer base.

Brand Competitor

A brand competitor is a company or product that offers goods or services that are similar and target the same customer base as another product or brand.