In One Part of Gus's Persuasive Speech on Composting, He

question 74

Multiple Choice

In one part of Gus's persuasive speech on composting, he creates a vivid picture of how the U.S.'s excess garbage problem could improve if residents of the United States began to compost. He creates an equally vivid picture of what the country will look like if we continue to throw away what we could compost. What stage of which organizational pattern does this part of Gus's speech represent?

• A) the solution stage of a problem-cause-solution pattern
• B) the visualization stage of Monroe's Motivated Sequence
• C) the effect stage of a cause-effect pattern
• D) the final step in a chronological pattern

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Definitions:

IMC Program

Integrated Marketing Communications Program, a strategic approach that integrates various promotional tools and channels to provide a consistent message.

Promotion Design

The strategic development of marketing campaigns and materials that aim to communicate offers, increase brand awareness, and stimulate demand.

Consumers' Interests

The preferences and priorities of individuals in the marketplace, particularly relating to the types of goods and services they seek to purchase.

Competitive Parity Budgeting

A budgeting method where a company's advertising budget is set to match competitors' outlays to prevent market share loss.