Examlex
Why do Internet users develop a screen name?
Response Scale
A method used in questionnaires and surveys to measure the intensity or frequency of respondents' feelings, attitudes, or behaviors.
Self-Report Measures
Research tools used to gather data by asking participants to report their own feelings, behaviors, or attitudes.
Socially Desirable
Behaving in ways that are viewed favorably by others, often to gain approval or avoid disapproval.
Positive Correlation
When one variable is high, the other variable tends to be high as well.
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