Imagine You Are an Expert on Big Data and the Behavioral

question 3

Essay

Imagine you are an expert on big data and the behavioral exhaust. You have been asked to serve as an expert witness discussing the level of access corporations have to the behavioral exhaust produced by citizens. Define both concepts and make an argument for or against the use of big data and behavioral exhaust in marketing decisions.

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Definitions:

Ages

Different stages of life or existence, often categorized by years from birth in living organisms or by periods in history for events.

3-mL Syringe

A medical tool used for injecting or withdrawing fluids, capable of holding up to 3 milliliters of liquid.

Varicella Zoster

A virus responsible for chickenpox in children and shingles in adults.

Chicken Pox

A common childhood viral disease characterized by an itchy, blister-like rash, caused by the varicella-zoster virus.