Categorical Response Items That Offer Two Response Alternatives (E

question 3

Multiple Choice

Categorical response items that offer two response alternatives (e.g., yes and no) are what type of item?

• A) dual-response item
• B) Likert-type item
• C) dichotomous item
• D) mutually exclusive item

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Definitions:

Pricing Strategy

The method companies use to price their products or services, often designed to maximize profitability, market share, or other objectives.

Package Design

Package design is the process of creating the container, graphics, and visible outer presence of a product, which serves both functional and aesthetic purposes.

Trademarks

Symbols, words, or phrases legally registered or established by use as representing a company or product.

Personal Influence

Personal influence refers to the impact an individual's behavior, opinions, or actions have on others, often affecting their decisions or perceptions.