Identify the Key Differences Between Internal and External Validity and Discuss

question 23

Essay

Identify the key differences between internal and external validity and discuss how to achieve internal and external validity.

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Definitions:

Psychographic Segmentation

A marketing strategy that divides the market based on consumer personality traits, lifestyles, interests, attitudes, or values to better target marketing messages.

Perceptual Map

A visual representation used in marketing to show customers' perceptions of a brand or product compared to competitors, based on criteria important to the customer.

Perceptual Map

A perceptual map is a visual tool used in marketing to depict the positions of different products or brands on a grid, based on important customer perceptions or preferences.

Position

The place a brand or product occupies in consumers' minds relative to competing offerings, based on attributes, benefits, values, and perceptions.