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What Three Aspects Compose Consumer Behaviour Analysis

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What three aspects compose consumer behaviour analysis?


Definitions:

Prefrontal Lobotomy

A surgical procedure once used to treat mental disorders, involving the removal or severing of connections in the brain's prefrontal lobe.

Graduated Exposure

A therapeutic technique used to treat phobias and anxiety disorders, involving gradual exposure to the feared object or context without any danger, to help overcome the fear.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses or anxiety through gradual exposure to the feared object or situation, combined with relaxation exercises.

Cognitive Therapy

A form of psychotherapy that emphasizes the importance of thought patterns in influencing behavior and emotions, aiming to change negative thoughts to improve mental health.

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