The Final Step in the Planning Process Is to Ensure

question 12

Multiple Choice

The final step in the planning process is to ensure that objectives will be achieved in the required time, using the funds and resources requested. This is called:

• A) action plans
• B) tactics
• C) marketing control
• D) corporate connection

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Definitions:

B2B Markets

Encompasses the transaction of goods and services between businesses rather than between businesses and consumers.

Personal Selling

A promotional strategy where sales representatives interact directly with potential customers to explain product benefits and persuade them to make a purchase.

Advertising

The activity or profession of producing advertisements for commercial products or services to inform or attract potential customers.

Informational Appeal

Used in a promotion to help consumers make purchase decisions by offering factual information and strong arguments built around relevant issues that encourage them to evaluate the brand favorably on the basis of the key benefits it provides.