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What two variables affect the price elasticity of demand?
Initial Cost
The upfront expenditure associated with the acquisition of an asset or the launch of a project.
Net Present Value
A valuation method used to estimate the attractiveness of an investment, by calculating the present value of expected future cash flows minus the initial investment cost.
Cash Flow
The overall volume of cash and cash-equivalents that are exchanged in and out of a business entity.
Timing
The selection of an optimal time or period for making an investment, launching a product, or executing a decision to maximize benefits or outcomes.
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