An Organization Develops a New Product with a Short Life

question 13

Multiple Choice

An organization develops a new product with a short life cycle and recognizes that it will recover its marketing and organizing costs quickly. Which pricing strategy should the organization use?

• A) market skimming
• B) prestige pricing
• C) negotiating
• D) penetration pricing

Comprehend the principles behind successful leadership development strategies.

Identify the assumptions and outcomes of various developmental tools and interventions.

Understand the opinions and insights of researchers and coaches on multisource feedback programs.

Recognize the importance of coaching and mentoring by managers for subordinates’ development.

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Definitions:

Portfolio Testing

The process of evaluating the effectiveness or potential of a collection of investments, products, projects, or services.

Inquiry Testing

The process of examining questions or conducting tests to gather information and insights.

Unaided Recall

A measure of memory where respondents are asked to remember information without any hints or cues.

Jury Tests

A research method where a group of people are asked to evaluate, judge, or test a product, service, or idea, similarly to the concept of jury in a trial.