You Have Entered into a Discussion with a Fellow Classmate

question 9

Multiple Choice

You have entered into a discussion with a fellow classmate regarding strategic approaches to pricing. She feels that premium pricing is unfair as it sets prices higher than necessary and is disadvantageous to consumers. Based on what you have read in the text, your response is:

• A) to agree: premium pricing is unfair since it takes advantage of unsuspecting consumers
• B) to disagree: premium pricing is fair provided that the customer receives the appropriate benefits
• C) to agree: not only is premium pricing unfair to consumers, it also hurts smaller retailers who cannot risk charging such high prices
• D) to disagree: if the government allows such pricing strategies to exist, it must be fair and acceptable

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Definitions:

Stress

A psychological condition characterized by emotional, physical, and mental strain or tension, often resulting from demanding circumstances.

Presence

Presence refers to the state of being physically or perceptually in a place or moment, often implying attention, involvement, or participation in the current environment or activity.

Absence

The state of being away or not present, often used in the context of missing work or responsibilities.

Fight-or-Flight

A physiological response to perceived harmful events, attacks, or threats to survival, leading to an increase in heart rate, energy levels, and alertness.