Which of the Following Is NOT Seen by TUI as an Advantage

question 9

Multiple Choice

Which of the following is NOT seen by TUI as an advantage of a vertical marketing system?

• A) controlling the end-to-end customer journey
• B) growth is accelerated
• C) significant corporate and operational synergies
• D) each company in the system can maximize its own success

---

Definitions:

Ideal Customer

A representation of the perfect customer for a product or service, based on their characteristics, behaviors, and preferences.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Social Technographics Model

A classification approach that segments consumers based on how they use social technologies, from creators to spectators.

Discover

The process of finding or uncovering new information, places, or experiences, which can also refer to features within social media platforms that facilitate content exploration.