The AIDA Model of Communication Is Commonly Used in Advertising

question 8

Multiple Choice

The AIDA model of communication is commonly used in advertising. AIDA stands for which of the following?

• A) Attention, Interest, Direction, Attitude
• B) Attention, Insight, Direction, Action
• C) Attitude, Interest, Desire, Action
• D) Attention, Interest, Desire, Action

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Definitions:

Mental Retardation

An outdated term now referred to as intellectual disability; characterized by below-average intellectual function and limitations in adaptive behavior commencing before the age of 18.

DSM-Based Diagnosis

The use of the Diagnostic and Statistical Manual of Mental Disorders as a guide for identifying and classifying mental health disorders.

Axes

Refers to the plural of axis, which are imaginary lines around which an object rotates or is symmetrically arranged.

DSM-IV-TR

The fourth edition, text revision, of the Diagnostic and Statistical Manual of Mental Disorders, a guideline for diagnosing mental disorders.