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All the Hierarchies of Effects Models Assume That an Effective

question 17

Multiple Choice

All the hierarchies of effects models assume that an effective advertisement makes the receiver think about the product, feel positively towards it, and do something to purchase it. Lavidge and Steiner label these the _______, _______ and _______ stages of the response.


Definitions:

Credit Card Theft

The unauthorized use, theft, or misappropriation of someone's credit card information for the purpose of making unauthorized purchases or transactions.

Equal Credit Opportunity Act

A U.S. federal law that prohibits discrimination in granting credit to consumers based on race, color, religion, national origin, sex, marital status, age, or because they receive public assistance.

Creditors

Individuals or institutions that lend money or extend credit and are owed money by debtors.

Credit Request

An application for borrowing money or obtaining goods or services with the promise to pay back at a later time.

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