PR Is Broader in Scope Than

question 11

Multiple Choice

PR is broader in scope than:

• A) publicity
• B) marketing
• C) relationship management
• D) customer service

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Definitions:

Flatter Organizational Structure

An organizational design with fewer levels of hierarchy, encouraging better communication and faster decision-making between upper management and employees.

Customer Service

The assistance and support provided by a company to the people who buy or use its products or services.

Flexibility

The ability of an individual or organization to adapt to changes or unforeseen circumstances quickly and efficiently.

SBA 8(a) Certification

A certification granted by the Small Business Administration to small businesses owned by socially and economically disadvantaged individuals, offering access to government contracting opportunities.