Which of the Following Is an Important Role of PR

question 18

Multiple Choice

Which of the following is an important role of PR in tourism and hospitality?

• A) maintaining a positive public presence
• B) handling negative publicity
• C) enhancing the effectiveness of other promotional mix elements
• D) all of the above

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Definitions:

Multinational Corporation

A company that operates in several countries but has its headquarters in one country.

Foreign Direct Investment

Investment by a company or individual in one country in business interests in another country, in the form of either establishing business operations or acquiring business assets.

Insourcing

involves bringing processes or services back in-house, which were previously outsourced to external companies.

Joint Venture

A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task or business operation.