PR Is Broader in Scope Than

question 11

Multiple Choice

PR is broader in scope than:

• A) publicity
• B) marketing
• C) relationship management
• D) customer service

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Definitions:

Corporate Takeover

The acquisition of one company by another, either through direct purchase or through the accumulation of a majority of its stock shares.

Distribution

The process of delivering products or services from the producer to the final consumer.

Greenmail

A targeted stock repurchase where payments are made to potential bidders to eliminate unfriendly takeover attempts.

Exclusionary Self-Tender Offer

A type of tender offer in which a company offers to purchase shares from its shareholders in a way that may exclude certain holders to affect the control or composition of its shareholder base.