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The McGurk Effect is the finding that:
External Consultants
Professionals brought into an organization from outside to provide specialized expertise, advice, or solutions that internal staff may not possess.
Diffusion Of Change
The process by which an innovation is communicated over time among the participants in a social system.
Organizational Systems
pertain to the structured and coordinated set of procedures, processes, and routines that an organization establishes to achieve its goals.
Refreezing
The final stage in the change process where new behaviors are solidified into the culture and practices of an organization.
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