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Osorio and Vorobyev suggested that the advantage of trichromatic over dichromatic vision lay in:
Willingness To Pay
The maximum amount an individual is ready to spend to acquire a good or service, reflecting the value they assign to it.
Expected Revenue
The predicted amount of money that a business will receive from its sales over a certain period, usually calculated by multiplying expected sales by the price of goods or services.
Probability
A numerical representation between 0 and 1 that indicates the likelihood of an event transpiring.
Reservation Price
Reservation price is the maximum price a consumer is willing to pay for a product or service.
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