Examlex
Context refers to the "what" and "how" of a research study
Research Objectives
The specific, concise goals or questions that a study aims to address or answer.
Problem Definition
The process of identifying and outlining the specifics of a problem or challenge to be solved.
Neuromarketers
Marketing professionals who utilize neuroscience and psychological principles to better understand consumer behavior, preferences, and engagement strategies.
Observation Research
A data-collection tool that involves watching how people behave and recording anything about that behavior that might be relevant to the research objective.
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