What Is a Unit of Observation

question 45

Multiple Choice

What is a unit of observation?

• A) a defined measurement scale
• B) a measurement variable
• C) a level of aggregation
• D) a row in a data table

---

Definitions:

Campaign Reform

Efforts and measures to change laws and regulations governing the financing and conduct of election campaigns, aimed at improving transparency, fairness, and participation in the electoral process.

Benchmark Survey

A preliminary survey used to gauge the public's awareness, knowledge, or opinions before a campaign or a significant change in policy.

Tracking Survey

A tracking survey is a type of public opinion polling conducted over a period to track changes in opinions or attitudes, frequently used during political campaigns to measure shifts in voter sentiment.

Permanent Campaign

The idea that the mode of campaigning for political office becomes a continuous process, blending with governance.