The Data Science Team of a Market Research Company Is

question 27

Multiple Choice

The data science team of a market research company is developing a statistical model to identify potential customers for a client. The model and its results will need to be explained to the marketing team of the client. Which factor influencing the operationalizing of a concept is of primary importance in this case?

• A) expected audience
• B) usage of the data
• C) ease of measurement
• D) availability of analysts

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Definitions:

Sales Specials

Promotional discounts or offers intended to incentivize customers to make a purchase within a specific time frame.

Short-Term Boost

A temporary increase or improvement in performance or condition, often quickly fading in its impact.

Response Tracking

The process of monitoring and analyzing the reactions or feedback from recipients in relation to a specific action or campaign.

Coded Coupons

Coupons that are assigned specific numeric or alphanumeric codes to track the source or eligibility of the offer.