A Potential Customer Targeted by a Marketing Campaign of a Furniture

question 12

Multiple Choice

A potential customer targeted by a marketing campaign of a furniture company did not fall within the demographic characteristics required by the campaign. Which of the following would correctly describe this case?

• A) a false negative
• B) a true positive
• C) a false positive
• D) a true negative

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Definitions:

Core Culture

The fundamental beliefs, values, and practices that are central and intrinsic to an organization or group, shaping its identity and ways of operating.

Task Environment

The immediate external environment that affects an organization's operations, including competitors, customers, suppliers, and regulations.

Stakeholders

Individuals or groups that have an interest in the success and outputs of an organization.

Symbolic Leaders

Individuals who represent the values, norms, and ideals of a group, often inspiring others through their representation rather than through direct actions.