In the Water Column

question 12

Multiple Choice

In the water column

• A) Bacteria consume far more dissolved nutrients than do phytoplankton
• B) Bacteria are consumed mainly by larger zooplankton
• C) Bacteria are consumed by protozoans, which provides a link to the rest
• D) All of the above

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Definitions:

Generic Branding

A marketing strategy that focuses on promoting the product category rather than a specific brand, often to emphasize value or cost-effectiveness.

Family Branding

A marketing strategy that involves selling several related products under one single brand name.

Mixed Branding

A strategy that companies use by marketing the same good or service under several different brand names.

Brand Extension

A marketing strategy where a company uses an existing brand name to launch a new or modified product in a new category.